Marketing services to ethnic consumers in culturally diverse markets: issues and implications

Journal of Services Marketing

Volumn 14, Issue 7, 2000, Pages 607-618

  Pires, Guilherme ^a   Stanton, John ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Consumer behaviour; Customer loyalty; Ethnic groups; Risk; Services marketing

Indexed keywords

EID: 84986085491     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010352772     Document Type: Review

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