Relational network brands: Towards a conceptual model of place brands

Journal of Vacation Marketing

Volumn 10, Issue 2, 2004, Pages 109-121

  Hankinson, Graham ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

brand reality; marketing networks; place brands; relational exchange; services marketing

Indexed keywords

EID: 18144365577     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670401000202     Document Type: Article

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