Building on Services' Characteristics to Develop Successful Services Brands

Journal of Marketing Management

Volumn 17, Issue 7-8, 2001, Pages 645-669

  de Chernatony, Leslie ^a   Segal Horn, Susan ^a  

^a NONE

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EID: 3242738077     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366773     Document Type: Article

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