Ten years of learning on how online advertising builds brands

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 255-268

  Hollis, Nigel ^a  

^a Millward Brown ^*

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EID: 33644896785     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050270     Document Type: Review

References (21)

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