Determinants of the corporate identity construct: A review of the literature

Journal of Marketing Communications

Volumn 9, Issue 4, 2003, Pages 195-220

  Melewar, T C ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Corporate communications; Corporate identity; Corporate image; Corporate reputation; Marketing communications

Indexed keywords

EID: 1642477922     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000119161     Document Type: Review

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