The role of communication and visual identity in modern organisations

Corporate Communications

Volumn 11, Issue 2, 2006, Pages 138-147

  Melewar, T C ^a   Bassett, Kara ^b   Simes, Cláudia ^c  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b EMI Music   (United Kingdom)

^c UNIVERSITY OF MINHO   (Portugal)

Author keywords

Corporate branding; Corporate communications; Corporate identity; Corporate strategy

Indexed keywords

EID: 33645817940     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280610661679     Document Type: Article

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