From place marketing to place branding – and back: A need for re-evaluation

Journal of Place Management and Development

Volumn 2, Issue 1, 2009, Pages 237-240

  Kalandides, Ares ^a   Kavaratzis, Mihalis ^a  

^a NONE

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Indexed keywords

EID: 85003055828     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/jpmd.2009.35502aaa.001     Document Type: Editorial

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