Managing destination brands: Establishing a theoretical foundation

Journal of Marketing Management

Volumn 25, Issue 1-2, 2009, Pages 97-115

  Hankinson, Graham ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Corporate branding; Destination branding; Qualitative investigation; Services branding; Theory development

Indexed keywords

EID: 73449136661     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X410052     Document Type: Article

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