Cross-cultural comparisons of interactivity on corporate web sites: The United States, the United Kingdom, Japan, and South Korea

Journal of Advertising

Volumn 34, Issue 2, 2005, Pages 99-115

  Cho, Chang Hoan ^a   Cheon, Hongsik John ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b FROSTBURG STATE UNIVERSITY   (United States)

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EID: 23844537879     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639195     Document Type: Article

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