Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

Cities

Volumn 24, Issue 1, 2007, Pages 16-25

  Kavaratzis, Mihalis ^a   Ashworth, G J ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Amsterdam; city branding; City marketing; place marketing

Indexed keywords

COMMERCIAL ACTIVITY; COMPETITION (ECONOMICS); ECONOMIC ACTIVITY; MARKETING; URBAN AREA;

AMSTERDAM; BENELUX; EURASIA; EUROPE; NETHERLANDS; NORTH HOLLAND; WESTERN EUROPE;

EID: 33846660434     PISSN: 02642751     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cities.2006.08.007     Document Type: Article

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