Defining the Corporate Identity Construct

Corporate Reputation Review

Volumn 5, Issue 1, 2002, Pages 76-90

  Melewar, T C ^a   Jenkins, Elizabeth ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 1642563623     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540166     Document Type: Article

References (0)