The image of the city as 'good': The creation of a city's promotional package through a strategic framework analysis of city marketing procedure

Sustainable World

Volumn 6, Issue , 2003, Pages 427-438

  Metaxas, T ^a  

^a UNIVERSITY OF THESSALY   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; INTERNATIONAL TRADE; MARKETING; PUBLIC POLICY; SOCIAL ASPECTS; STRATEGIC PLANNING; SUSTAINABLE DEVELOPMENT;

LOCAL ENTERPRISE COMPANIES (LEC); TECHNOLOGICAL TRANSFORMATION; TRAINING AND ENTERPRISES COUNCIL (TEC); URBAN DEVELOPMENT CORPORATION (UDC);

URBAN PLANNING;

EID: 4544321319     PISSN: 14769581     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Conference Paper

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