Are the strategic stars aligned for your corporate brand?

Harvard business review

Volumn 79, Issue 2, 2001, Pages

  Hatch, M J ^a   Schultz, M ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; FINANCIAL MANAGEMENT; HOSPITAL MANAGEMENT; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PUBLIC RELATIONS; UNITED STATES;

COMMERCE; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL CULTURE; ORGANIZATIONAL OBJECTIVES; PRODUCT LINE MANAGEMENT; PUBLIC RELATIONS; UNITED STATES;

EID: 0035256463     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)