Marketing identity of the tourist product of the Republic of Croatia

Tourism Management

Volumn 20, Issue 5, 1999, Pages 635-643

  Meler, Marcel ^a   Ruzic, Drago ^a  

^a JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK   (Croatia)

Author keywords

Image; Marketing identity; Marketing positioning; Tourist product

Indexed keywords

EID: 0005043987     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/S0261-5177(99)00033-3     Document Type: Article

References (7)

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2. Cetinski, V., & Weber, S. (1996). Strateski marketing zemalja S.E.I. - temeljni okvir (Strategic marketing of tourism in the countries of Central European initiative - fundamental framework). 13th International Congress "Hotelska kuca 96", Opatija, 17-18 October (p. 29).
3. Galler, T. (1994). Preface to Glavni turisticki plan Hrvatske (Main tourist plan of Croatia), Book 1. Institut za turizam and Horwath & Horwath, Zagreb.
4. Hendija, Z., Ivandic, N., Mikacic, V., & Radnic, A. (1996). Promjene u turizmu Hrvatske pod utjecajem rata (Changes in the tourism of Croatia under the Influence of War). Conference "Susreti na dragomkamenu", Pula.
5. Meler, M. (1996). Marketing u poratnim uvjetima: Primjer Republike Hrvatske (Marketing in post-war conditions: The example of the Republic of Croatia), Hrvatska gospodarska revija, No. 2, Zagreb.
6. Vukonic, B. (1993). Marketing u ratnim prilikama i za ratne prilike (Marketing in the War and for the War). Turizam, Zagreb, (pp. 9-10).
7. Weber, S. (1992). Turisticki proizvod Hrvatske -zivotni ciklus i implikacije (Tourist product of Croatia - life cycle and implications). Turizam (pp. 11-12).