Destination brands vs destination images: Do we know what we mean?

Journal of Vacation Marketing

Volumn 12, Issue 4, 2006, Pages 299-317

  Tasci, Asli D A ^a   Kozak, Metin ^a  

^a MUGLA SITKI KOCMAN UNIVERSITY   (Turkey)

Author keywords

destination branding; destination image; destination marketing; tourism experts

Indexed keywords

EID: 56649089926     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706067603     Document Type: Review

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