Corporate branding in the new economy

European Journal of Marketing

Volumn 37, Issue 7-8, 2003, Pages 1065-1079

  Leitch, Shirley ^a   Richardson, Neil ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Alliances; Brands; Economy; Strategy

Indexed keywords

EID: 2442632076     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310477663     Document Type: Article

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