Destination brand positions of a competitive set of near-home destinations

Tourism Management

Volumn 30, Issue 6, 2009, Pages 857-866

  Pike, Steven ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Consumer based brand equity; Destination branding; Destination image; Destination positioning; Short breaks

Indexed keywords

ACADEMIC RESEARCH; COMPETITIVENESS; HIERARCHICAL SYSTEM; STUDENT; TOURIST DESTINATION; TRACKING;

AUSTRALASIA; AUSTRALIA; QUEENSLAND;

EID: 69249235712     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.12.007     Document Type: Article

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