“Scandinavian Winter”; Antecedents, concepts and empirical observations underlying a destination umbrella branding model

Tourism Review

Volumn 56, Issue 1-2, 2001, Pages 5-12

  Flagestad, Arvid ^a   Hope, Christine A ^b  

^a European Tourism Research Institute   (Sweden)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Branding; Ski tourism; Snow tourism

Indexed keywords

EID: 34547762067     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/eb058351     Document Type: Review

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