Slovenia: New challenges in enhancing the value of the tourism destination brand

Tourism in the New Europe: The challenges and opportunities of EU enlargement

Volumn , Issue , 2006, Pages 81-91

  KoneČnik, Maja ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847623320     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (30)

1. Anholt, S. (2000) The nation as brand. Across the Board 37(10), 22-27.
2. Anholt, S. (2002) Foreword. Journal of Brand Management 9(4-5), 229-239.
3. Anholt, S. (2003) Brand New Justice: The Upside of Global Branding. Oxford: Butterworth-Heinemann.
4. Bank of Slovenia (2005) Financial Data. Lubljana: Bank of Slovenia. Available at: http://www.bsi.si/html/financni_podatki/
5. Brezovec, A. (2001) Imidz drzave kot turisticne destinacije. Teorija in Praksa 38(4), 739-754.
6. Brezovec, A., Brezovec, T. and Jancic, Z. (2004) The interdependence of country's general and tourism images. In: Weber, S. (ed.) Reinventing a Tourism Destination: Facing the Challenge. Zagreb: Institute for Tourism, pp. 115-129.
7. Cai, L.A. (2002) Cooperative branding for rural destination. Annals of Tourism Research 29(3), 720-742.
8. Curtis, J. (2001) Branding a state: the evolution of Brand Oregon. Journal of Vacation Marketing 7(1), 75-81.
9. de Chernatony, L. and McDonald, M. (2001) Creating Powerful Brands in Consumer, Service and Industrial Markets. Oxford: Butterworth-Heinemann.
10. ETC (European Travel Commission) (2005) European Tourism Insights 2004. Brussels: ETC.
11. Gnoth, J. (1998) Conference reports: Branding tourism destinations. Annals of Tourism Research 25(3), 758-760.
12. Gnoth, J. (2002) Leveraging export brands through a tourism destination brand. Journal of Brand Management 9(4-5), 262-280.
13. Government Public Relations and Media Office (2005) Slovenia in Brief. Lubljana: Government Public Relations and Media Office. Available at: http://www.uvi.si/about-slovenia/in-brief/
14. Hall, D. (2002a) Brand development, tourism and national identity: the re-imaging of former Yugoslavia. Journal of Brand Management 9(4/5), 323-334.
15. Hall, D. (2002b) Branding and national identity: the case of Central and Eastern Europe. In: Morgan, N., Pritchard, A. and Pride, R. (eds) Destination Branding: Creating the Unique Destination Proposition. Oxford: Butterworth-Heinemann, pp. 87-105.
16. Jancic, Z. (1998) Nevidna povezava ugleda drzave in podjetij. Teorija in Praksa 35(6), 1028-1041.
17. Konecnik, M. (2002) The image as a possible source of competitive advantage of the destination-the case of Slovenia. Tourism Review 57(1/2), 6-12.
18. Konecnik, M. (2004) Evaluating Slovenia's image as a tourism destination: self-analysis process toward building a destination brand. Journal of Brand Management 11(4), 307-316.
19. Kotler, P. and Gertner, D. (2002) Country as brand, product, and beyond: a place marketing and brand management perspective. Journal of Brand Management 9(4-5), 249-261.
20. Morgan, N. and Pritchard, A. (2002) Contextualizing destination branding. In: Morgan, N., Pritchard, A. and Pride, R. (eds) Destination Branding: Creating the Unique Destination Proposition. Oxford: Butterworth-Heinemann, pp. 10-41.
21. Morgan, N., Pritchard, A. and Piggot, R. (2002) New Zealand, 100% pure. The creation of a powerful niche destination brand. Journal of Brand Management 9(4/5), 335-354.
22. Morgan, N., Pritchard, A. and Pride, R. (2002) Introduction. In: Morgan, N., Pritchard, A. and Pride, R. (eds) Destination Branding: Creating the Unique Destination Proposition. Oxford: Butterworth-Heinemann, pp. 3-10.
23. Olins, W. (2002) Branding the nation-the historical context. Journal of Brand Management 9(4-5), 241-248.
24. O'Shaughnessy, J. and O'Shaughnessy, N.J. (2000) Treating the nation as a brand: some neglected issues. Journal of Macromarketing 20(1), 56-64.
25. Papadopoulus, N. and Heslop, L. (2002) Country equity and country branding: problems and prospects. Journal of Brand Management 9(4-5), 294-314.
26. Pride, R. (2002) Brand Wales: 'natural revival'. In: Morgan, N., Pritchard, A. and Pride, R. (eds) Destination Branding: Creating the Unique Destination Proposition. Oxford: Butterworth-Heinemann, pp. 109-123.
27. SORS (Statistical Office of the Republic of Slovenia) (1991-2005) Statistical Yearbook. Ljubljana: SORS.
28. STB (Slovenian Tourism Board) (2002) Strategija Trzenja Slovenskega Turizma 2003-2006. Ljubljana: STB.
29. STB (Slovenian Tourism Board) (2004) Slovenia invigorates-project. Ljubljana: STB. Available at: http://www.slovenia-tourism.si
30. Tavcar, R. (1997) Drzava se je pogledala v ogledalo. Marketing Magazin 17(6), 12-13.