Building a place brand: A case study of surrey hills

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 371-385

  Niininen, Outi ^a   Hosany, Sameer ^b   Ekinci, Y Yuksel ^b   Airey, David ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Brand building process; Destination branding; Local involvement; Place branding; Tourism stakeholders

Indexed keywords

EID: 69249205106     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227894     Document Type: Article

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