Uniquely Singapore? A case study in destination branding

Journal of Vacation Marketing

Volumn 13, Issue 3, 2007, Pages 261-274

  Henderson, Joan C ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

destination branding; destination image; destination marketing; Singapore; tourism

Indexed keywords

EID: 65249173911     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766707077695     Document Type: Article

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