Branding a state: The evolution of Brand Oregon

Journal of Vacation Marketing

Volumn 7, Issue 1, 2001, Pages 75-81

  Curtis, Julie ^a  

^a Oregon Health Services Commission   (United States)

Author keywords

advertising campaigns; branding; economic development; Oregon; tourism

Indexed keywords

EID: 24744438098     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700107     Document Type: Article

References (8)

1. Response Reports. 1987-99:.
2. Brand Oregon Research, conducted 1996-98. Brand Oregon Toolkit; 1998:.
3. Angus Reid Group (1995) 'Oregon Campaign Evaluation Study and Oregon Focus Group Study', conducted for the Oregon Tourism Commission; Gargan Research (1993) 'Spring/Summer Advertising Study in Oregon', conducted for the Oregon Tourism Commission; Image Analysis (1989) 'Spring/Summer Advertising Conversion/Effectiveness Study Report', conducted for the Oregon Tourism Commission.
4. Oregon Tourism Focus Groups Report. Oregon Tourism Commission and Wieden and Kennedy; 1993:.
5. Angus Reid Group (1995) 'Oregon Campaign Evaluation Study and Oregon Focus Group Study', conducted for the Oregon Tourism Commission; Gargan Research (1993) 'Spring/Summer Advertising Study in Oregon', conducted for the Oregon Tourism Commission; Image Analysis (1989) 'Spring/Summer Advertising Conversion/Effectiveness Study Report', conducted for the Oregon Tourism Commission.
6. Oregon Tourism Focus Groups Report. Oregon Tourism Commission and Wieden and Kennedy; 1993:.
7. Response Reports. 1987-99:.
8. Travel and Tourism in Oregon: Oregon's Tourism Image and Advertising Evaluation/Accountability. Oregon Tourism Commission; 1998:.