Tourism destination brands and electronic commerce: Towards synergy?

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 263-275

  Williams, A P ^a   Palmer, A J ^b  

^a EDITH COWAN UNIVERSITY   (Australia)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Branding; Destination marketing; Electronic commerce; Internet

Indexed keywords

EID: 0010183305     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500306     Document Type: Review

References (0)