Using brand personality to differentiate regional tourism destinations

Journal of Travel Research

Volumn 46, Issue 1, 2007, Pages 5-14

  Murphy, Laurie ^a   Moscardo, Gianna ^a   Benckendorff, Pierre ^a  

^a JAMES COOK UNIVERSITY   (Australia)

Author keywords

Destination branding; Image; Personality; Self congruence

Indexed keywords

ECOTOURISM; MARKETING; TOURIST DESTINATION;

AUSTRALASIA; AUSTRALIA; CORAL SEA; GREAT BARRIER REEF; PACIFIC OCEAN; QUEENSLAND;

EID: 34547822570     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507302371     Document Type: Article

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