Destinations' perspectives of branding

Annals of Tourism Research

Volumn 33, Issue 1, 2006, Pages 262-265

  Park, Sun Young ^a   Petrick, James F ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING;

EID: 30544451096     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2005.10.007     Document Type: Article

References (12)

1. L. Cai Cooperative Branding for Rural Destinations Annals of Tourism Research 29 2002 720-742
2. J. Curtis Branding a State: The Evolution of Brand Oregon Journal of Vacation Marketing 7 2001 75-81
3. J. Gnoth Leveraging Export Brands through a Tourism Destination Brand Journal of Brand Management 9 4-5 2002 262-280
4. F. Gilmore Branding for Success N. Morgan A. Pritchard and R. Pride eds. In Destination Branding: Creating the Unique Destination Proposition 2002 Butterworth Heinemann Oxford 57-65
5. D. Hall Brand Development, Tourism, and National Identity: The Re-Imaging of Former Yugoslavia Journal of Brand Management 9 2002 323-334
6. J. Hall Branding Britain Journal of Vacation Marketing 10 2004 171-185
7. G. Hankinson Location Branding: A Study of the Branding Practices of 12 English Cities Journal of Brand Management 9 2001 127-142
8. J. Henderson Selling Places: The New Asia-Singapore Brand The Journal of Tourism Studies 11 2000 36-44
9. N. Morgan A. Pritchard and R. Pride Destination Branding: Creating the Unique Destination Proposition 2004 Butterworth Heinemann Oxford
10. J. Mundt The Branding of Myths and the Myths of Branding: Some Critical Remarks on the Branding of Destinations Tourism 50 2002 339-348
11. J. O'Shaughnessy N. O'Shaughnessy Treating the Nation as a Brand: Some Neglected Issues Journal of Macromarketing 20 2000 56-64
12. N. Papadopoulos and L. Heslop Country Equity and Country Branding: Problems and Prospects Journal of Brand Management 9 2002 294-314