Country-dot-com: Marketing and branding destinations online

Journal of Travel and Tourism Marketing

Volumn 21, Issue 2-3, 2007, Pages 105-116

  Gertner, Rosane K ^a   Berger, Karen ^b   Gertner, David ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

Destination branding; Destination marketing; Internet; Place branding; Place marketing; Travel and tourism

Indexed keywords

EID: 34447100680     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n02_08     Document Type: Article

References (32)

1. Agbonifoh, B. A., & Elimimian, J. U. (1999). Attitudes of developing countries towards 'country-of- origin' products in an era of multiple brands. Journal of International Consumer Marketing, 11(4), 97-116.
2. Alreck, P. L., & Settle, R. B. (2002). The hurried consumer: Time-saving perceptions of Internet and catalogue shopping. Journal of Database Management, 10(1), 25-35.
3. Anholt, S. (2003). Brand new justice: The upside of global branding Oxford, England: Butterworth-Heinemann.
4. Borrell, J. (2002, July). Ireland: Turning green into gold. Upside (U.S. ed.), 14(6), 30-35.
5. Central Intelligence Agency (CIA). (2006). The world factbook. Retrieved February 15, 2006, from: http://cia.gov/cia/Publications/ factbook/index.html
6. Cordell, V. V. (1993). Interaction effects of country of origin with branding, price, and perceived performance risk. Journal of International Consumer Marketing, 5(2), 5-20.
7. Crossland, N. (2003, March). Backbone of global campaigns. Pharmaceutical Executive, 23(supp.), 26-30.
8. Delaney, K. J. (2005, December 19). Consumer technology; Beyond Google: Yes, there are other search engines; And some may even work better for you. Wall Street Journal (Eastern edition), p. R1.
9. Domain names. (2004). Cerro Coso Community College. Retrieved February, 20, 2004, from http://other.cerrocoso.edu/studenthelp/FAQ/ domains.htm
10. Domestic research: Travel market segments. (n.d.). Retrieved July 6, 2005, from the Travel Industry Association of America Web site: http://www.tia.org/Travel/traveltrends.asp
11. Dot-travel domain may boost online bookings to $1 trillion. (2006). Retrieved April 19, 2006, from the Travel Trade Web site: http://www.traveltrade.com/headline_news.jsp?articleID=6605
12. Gertner, R. K., Gertner, D., & Catalani, L. (2004, May). Assessing the importance and roles of brands on online consumer buying behavior in Brazil. Paper presented at the conference of The Business Association of Latin American Studies (BALAS) 2004: Entrepreneurship opportunities arising from crisis, Boston, USA.
13. Gilmore, F. (2002). A country: Can it be repositioned?: Spain: The success story of country branding. Journal of Brand Management, 9 4/5), 281-293.
14. Governments on the WWW: Table of contents. (2002). Retrieved February 25, 2004, from http://www.gksoft.com/govt/en
15. Internet usage statistics: The big picture: World Internet users and population stats. (2005). Retrieved July 7, 2005, from: http://www.internetworldstats.com/stats.htm
16. Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Upper Saddle River, NJ: Prentice Hall.
17. Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(415), 249-261.
18. Mitchell, A. (2006, February 23). The online retail revolution: All in the shopper's inind. Marketing Week, 29(8), pp. 28-29.
19. Morgan, N., Pritchard, A., & Pride, R. (2003). Marketing to the Welsh diaspora: The appeal to hiraeth and homecoming. Journal of Vacation Marketing, 9(1), 69-80.
20. My way or the Web way. (2005). Retrieved July 11, 2005, from http://www.emarketer.com/Article.aspx? 1003480
21. New media review: World & regional overview. (2005). Retrieved July 6, 2005 from the European Travel Conuarission Web site: http://www.etcnewmedia.com/review/default.asp?SectionID=10
22. Palmer, A. (2004). The intemet challenge for destination marketing organizations. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 128-140). Oxford, England: Elsevier/Butterworth-Heinemann.
23. Peterson, R. A., & Jolibert, A. J. P. (1994). A quantitative analysis of country-of-origin effect. Working paper, University of Texas, Austin.
24. Rendon, J. (2003, November 23). Business: When nations need a little marketing [Electronic version]. The New York Times, Sec. 3, p. 5.
25. Robinson, J. (2003, March). How to prevent cybersquatters. Managing Intellectual Property, 127, pp. 25-28.
26. The best global brands: 2003 global brands scoreboard. (2003, August 4). Retrieved July 19, 2004, from Business Week Online Web site: http://bwnt.businessweek.com/brand/2003/index.asp
27. The Tralliance Corporation. (n.d.). Retrieved April 19, 2006, from http://www.tralliance.travel
28. The World Bank. (2005). Development data & statistics: World Development Indicators 2004. Retrieved July 19, 2004, from http://www.worldbank.org/data
29. Tiller, E. H. (2001, June). 'Location, location, location' in cyberspace: E-commerce and the domain name system.' Texas Business Review, pp. 1-5.
30. Travel online revenues to double by 2007. (2005). Retrieved July 6 2005, from: http://www.internetworldstats.com/ind/ind001.htm
31. Virtual Countries. (n.d.). Corporate: Come and see what we are about Retrieved July 19, 2004, from http://www.virtualcountries.com/ corporate
32. Wang, C. K., & Lamb, C. W., Jr. (1983). The impact of selected environmental forces upon consumers' willingness to buy foreign products. Journal of the Academy of Marketing Science, 11(1/2), 71-84.