Brand Western Australia: A totally integrated approach to destination branding

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 276-289

  Crockett, Shane R ^a,b   Wood, Leiza J ^a,b  

^a Australia Centre   (Australia)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Brand WA; Destination branding; Marketing; Partnership; Tourism; Western Australia

Indexed keywords

EID: 0010108561     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500307     Document Type: Article

References (0)