Towards a competitive destination brand in a mass market

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 463-471

  Cai, Liping A ^a,b   Qiu, Henry Haichun ^a   Li, Guoxin ^c  

^a SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

^b PURDUE UNIVERSITY   (United States)

^c HARBIN INSTITUTE OF TECHNOLOGY   (China)

Author keywords

China; Competitive brand; Destination image; Market segments

Indexed keywords

EID: 69249208165     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227966     Document Type: Article

References (29)

1. Bojanic, D. D. (1991). The use of advertising in managing destination image. Tourism Management, 12(4), 352-355.
2. Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9.
3. Baloglu, S., & McCleary, K. W. (1999a). A model of destination image formation. Annals of Tourism Research, 26(1), 868-897.
4. Baloglu, S., & Mccleary, K. W. (1999b). U.S. international pleasure travelers' images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144-152.
5. Beerli, A., & Martin, J. D. (2004a). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis-a case study of Lanzarote, Spain. Tourism Management, 25(5), 623-636.
6. Beerli, A., & Martin, J. D. (2004b). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
7. Cai, L. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
8. China National Tourism Administration. (1996). Statistical yearbooks of tourism. Beijing: Author.
9. China National Tourism Administration. (2001). Statistical yearbooks of tourism. Beijing: Author.
10. China National Tourism Administration. (2005). Tourism statistics update. Retrieved March 8, 2005, from http:// www.cnta.com/32-lydy/2004/12.htm
11. Crompton, J. L. (1977). A systems model of the tourist's destination selection decision process with particular reference to the role of image and perceived constraints. Unpublished doctoral dissertation, Texas A & M University.
12. Gartner, W. C. (1989). Tourism image: Attributes measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(1), 16-20.
13. Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2(3), 191-215.
14. Greenarce, M. J. (1993). Correspondence analysis in practice. London: Academic Press.
15. Gallarza, M. G., Saura, I. G., & Garcia, H. C. (2002). Destination image towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78.
16. Gunn, C. A. (1972). Vacationscape: Designing tourist regions. Austin: University of Texas.
17. Gursoy, D., & Chen, J. S. (2000). Competitive analysis of cross cultural information search behavior. Tourism Management, 21(6), 583-590.
18. Keller, K. (1998). Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice-Hall.
19. Keller, K. (2003). Strategic brand management building, measuring, and managing brand equity (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
20. Ko, D.W., & Park, S. H. (2000). Five aspects of tourism image: A review. International Journal of Tourism Science, 1(1), 79-92.
21. Levens, G. E. (1972). A market segmentation analysis of holiday destinations. Seminar on Research and the Travel and Tourism Market, ESOMAR (pp. 29-47). Bled, Yugoslavia.
22. Martin, I. M., & Baloglu, S. (1993). Measuring a multidimensional construct: Country image. Journal of Business Research, 28(3), 191-210.
23. Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The Central Florida case. Journal of Travel Research, 33(1), 21-27.
24. Pearce, P. L. (1982). Perceived changes in holiday destinations.
25. Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333-342.
26. Robert, M. (1996). China will try destination resorts, but planning vagueness is evident. Journal of Travel and Tourism Marketing, 5(4), 85-98.
27. Sönmez, S., & Sirakaya, E. (2002). A distorted destination image? The case of Turkey. Journal of Travel Research, 41(2), 185-196.
28. Travis, D. (2000). Emotional branding. Roseville, CA: Prima Venture.
29. Woodside, A., & Lysonski, R. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(1), 8-14.