Measurement of destination brand bias using a quasi-experimental design

Tourism Management

Volumn 28, Issue 6, 2007, Pages 1529-1540

  Tasci, Asli D A ^a   Gartner, William C ^b   Cavusgil, S Tamer ^c  

^a MUGLA SITKI KOCMAN UNIVERSITY   (Turkey)

^b UNIVERSITY OF MINNESOTA   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Bias; Brand bias; Destination brand; Destination image; Quasi experimental design; Stereotypical image; Turkey

Indexed keywords

TOURISM DEVELOPMENT; TOURISM MANAGEMENT; TOURIST ATTRACTION; TOURIST DESTINATION;

EURASIA; TURKEY;

EID: 34548335203     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.02.009     Document Type: Article

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