Destination branding, niche marketing and national image projection in central and Eastern Europe

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 227-237

  Hall, Derek ^a  

^a SCOTTISH AGRICULTURAL COLLEGE   (United Kingdom)

Author keywords

Branding; Central and Eastern Europe; Image; Niche marketing

Indexed keywords

EID: 0000388901     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500303     Document Type: Article

References (0)