How to develop a destination brand logo: A qualitative and quantitative approach

Scandinavian Journal of Hospitality and Tourism

Volumn 4, Issue 2, 2004, Pages 83-106

  Hem, Leif E ^a   Iversen, Nina M ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Destination Branding; Destination Marketing; Logo Development

Indexed keywords

EID: 85013314493     PISSN: 15022250     EISSN: 15022269     Source Type: Journal    
DOI: 10.1080/15022250410003852     Document Type: Article

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