A managerial approach to positioning and branding: Eponymous or efficient

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 473-483

  Kendall, K W ^a   Gursoy, Dogan ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Competitiveness; Destination positioning branding; Efficient managerial control and usefulness; Mediterranean countries

Indexed keywords

EID: 67449127827     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227920     Document Type: Article

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