What is the priority of research in the marketing and promotional efforts of convention and visitors bureaus in the united states?

Journal of Travel and Tourism Marketing

Volumn 8, Issue 2, 2000, Pages 29-40

  Masberg, Barbara A ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Constituencies; Convention and visitors bureau; Evaluation

Indexed keywords

EID: 85010505187     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v08n02_03     Document Type: Article

References (7)

1. Anderson, D.J. (1993) Unpublished data. Lexington, Kentucky: International Association of Convention and Visitors Bureaus.
2. Dillman, D.A. (1978). Mail and telephone surveys, The total design method. New York: John Wiley & Sons.
3. Gartrell, R.B. (1994). Destination marketing for convention and visitor bureaus 2nd edition. Dubuque, Iowa: Kendall/Hunt Pub. Co.
4. Gartrell, R.B. (1992). Convention and visitors bureaus: Current issues in management and marketing. Journal of Travel & Tourism Marketing. Binghamton, NY: The Haworth Press, Inc. pp. 71-78.
5. Gartrell, R.B. (1988). Destination Marketing for Convention and Visitor Bureaus. Dubuque, Iowa: Kendall/Hunt Publishing Company.
6. Ritchie, J.R.B. & C.R. Goeldner (2nd edition). Travel, Tourism and Hospitality Research: A Handbook for Managers and Researchers. New York: John Wiley & Sons, Inc.
7. U.S. Travel Data Center. (1998). Survey of State Travel Offices, Washington D.C.: Travel Industry Association of America.