Destination brand personality: Visitor perceptions of a regional tourism destination

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 419-432

  Murphy, Laurie ^a   Benckendorff, Pierre ^a   Moscardo, Gianna ^a  

^a JAMES COOK UNIVERSITY   (Australia)

Author keywords

Destination branding; Destination image; Regional tourism

Indexed keywords

EID: 69249231744     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227948     Document Type: Article

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