Promoting niche tourism destination brands: Case studies of New Zealand and Wales

Journal of Promotion Management

Volumn 12, Issue 1, 2006, Pages 17-33

  Morgan, Nigel J ^a,b   Pritchard, Annette ^a,c  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF EXETER   (United Kingdom)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Branding; Destination branding; Internet; New Zealand; Promotion; Tourism; Wales; World Wide Web (WWW)

Indexed keywords

EID: 33745726570     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n01_03     Document Type: Review

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