WWW.Branding.States.US:An analysis of brand-building elements in the US state tourism websites

Tourism Management

Volumn 27, Issue 5, 2006, Pages 815-828

  Lee, Gyehee ^a   Cai, Liping A ^b   O'Leary, Joseph T ^c  

^a Keimyung University   (South Korea)

^b PURDUE UNIVERSITY   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Destination branding; Destination image; DMO; Internet; Slogan; US tourism website

Indexed keywords

INFORMATION TECHNOLOGY; MARKETING; TOURISM DEVELOPMENT; TOURISM MANAGEMENT; TOURIST DESTINATION; WORLD WIDE WEB;

NORTH AMERICA; UNITED STATES;

EID: 33745986738     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2005.05.016     Document Type: Article

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