Characteristics of Effective Tourism Promotion Slogans

Annals of Tourism Research

Volumn 24, Issue 1, 1997, Pages 235-238

  Klenosky, David B ^a   Gitelson, Richard E ^b  

^a PURDUE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042629659     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0160-7383(96)00038-2     Document Type: Article

References (11)

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2. Fesenmaier, D. R., C. A. Vogt and W. P. Stewart 1993 Investigating the Influence of Welcome Center Information on Travel Behavior. Journal of Travel Research 31(3):47-52.
3. Gilbert, D. C., and P. Houghton 1991 An Exploratory Investigation of Format, Design, and Use of U.K. Tour Operators' Brochures. Journal of Travel Research 30(2):20-25.
4. Gitelson, R., P. Everett, and D. B. Klenosky 1988 Pennsylvania Travel Trade Awareness Study. State College PA: The Pennsylvania State University, Center for Travel and Tourism Research.
5. Gitelson, R., and R. R. Perdue 1987 Evaluating the Role of State Welcome Centers in Disseminating Travel Related Information in North Carolina. Journal of Travel Research 25(4): 15-19.
6. Gladwell, N.J., and R. M. Wolff 1989 An Assessment of the Effectiveness of Press Kits as a Tourism Promotion Tool. Journal of Travel Research 27(4):49-51.
7. Hawes, D. K., D. T. Taylor and G. D. Hampe 1991 Destination Marketing by States. Journal of Travel Research 30(1):11-17.
8. Michie, D. A., and G. L. Sullivan 1990 The Role of the International Travel Agent in the Travel Decision Process of Client Families. Journal of Travel Research 29(2):30-38.
9. Pizam, A. 1990 Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales-Promotion Techniques. Journal of Travel Research 29(1):3-8.
10. Richardson, J., and J. Cohen 1993 State Slogans: The Case of the Missing USP. Journal of Travel and Tourism Marketing 2(2/3):91-109.
11. Snepenger, D., K. Meged, M. Snelling, and K. Worrall 1990 Information Search Strategies by Destination-Naive Tourists, Journal of Travel Research 29(1): 13-16.