What I say about myself: Communication of brand personality by African countries

Tourism Management

Volumn 28, Issue 3, 2007, Pages 835-844

  Pitt, Leyland F ^a   Opoku, Robert ^b   Hultman, Magnus ^b   Abratt, Russell ^c   Spyropoulou, Stavroula ^d  

^a SIMON FRASER UNIVERSITY   (Canada)

^b LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^c NOVA SOUTHEASTERN UNIVERSITY   (United States)

^d UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Africa; Brand personality; Countries as brands; Tourism websites

Indexed keywords

COMMUNICATION; CORRESPONDENCE ANALYSIS; MARKETING; METHODOLOGY; TOURISM MANAGEMENT; WORLD WIDE WEB;

AFRICA;

EID: 34547731240     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.06.003     Document Type: Article

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