The "sleeping giant": Leisure tourism branding of a business tourism destination

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 387-396

  Daniels, Margaret J ^a  

^a GEORGE MASON UNIVERSITY   (United States)

Author keywords

Brand development; Leisure tourism; Local and regional economic development

Indexed keywords

EID: 69249222250     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227957     Document Type: Article

References (41)

1. Araujo, L. M., & Bramwell, B. (2002). Partnership and regional tourism in Brazil. Annals of Tourism Research, 29(4), 1138-1164.
2. Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
3. Barnes, W. R., & Ledebur, L. C. (1998). The new regional economies. Thousand Oaks, CA: Sage Publications.
4. Blain, C., Levy, S. E., & Ritchie, J. R. B. (2005). Destination branding: Insights and practices from destination marketing organizations. Journal of Travel Research, 43, 328-338.
5. Blakely, E. J. (1994). Planning local economic development: Theory and practice (2nd ed.). Newbury Park, CA: Sage Publications.
6. Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
7. Daniels, M. J. (2004). Beyond input-output analysis: Using occupation-based modeling to estimate wages generated by a sport tourism event. Journal of Travel Research, 43(1), 75-82.
8. Daniels, M. J., Norman, W. C., & Henry, M. S. (2004). Estimating income effects of a sport tourism event. Annals of Tourism Research, 31(1), 180-199.
9. Davis, H. C. (1993). Regional economic impact analysis and project evaluation. Vancouver: UBC Press.
10. Faiola, A. (2004, October 18). Exposed, Japan's hot springs come clean. The Washington Post, pp. A1, A16.
11. Fairfax County Chamber of Commerce (2004). Testimony before NOVA delegation. Retrieved from www.fccc.org
12. Fairfax County Convention & Visitors Corporation. (2004a, October). Hurray for Fairfax! Retrieved from www.visitfairfax.org
13. Fairfax County Convention & Visitors Corporation. (2004b, December). Hurray for Fairfax! Retrieved from www.visitfairfax.org
14. Fairfax County Convention & Visitors Corporation. (2005, April). Hurray for Fairfax! Retrieved from www.visit fairfax.org
15. Fall, L. T., & Lubbers, C. A. (2004). The challenge of public relations financial accountability: The case of the USA. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 140-155). Oxford: Elsevier Butterworth-Heinemann.
16. Garelik, G. (2002, December). Zip codes USA: Booming in the bust 22102. National Geographic, 202(6), 120-126.
17. General Assembly of Virginia. (2004). Additional transient occupancy tax in Fairfax County. Article 6, Chapter 38, Section 58.1-3824.
18. Gooroochurn, N., & Sinclair, M. T. (2005). Economics of tourism taxation: Evidence from Mauritius. Annals of Tourism Research, 32(2), 478-498.
19. Greater Philadelphia Tourism Marketing Corporation. (2004). About us. Retrieved from http://www.gophila. com/Go/AboutUs/default.aspx
20. Hall, D. (2004). Branding and national identity: The case of Central and Eastern Europe. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 111- 127). Oxford: Elsevier Butterworth-Heinemann.
21. Hall, J. (2004). Branding Britain. Journal of Vacation Marketing, 10(2), 171-185.
22. Hsu, C. H. C., Wolfe, K., & Kang, S. K. (2004). Image assessment for a destination with limited comparative advantages. Tourism Management, 25, 121-126.
23. King, L. J. (1984). Central place theory. Beverly Hills: Sage Publications.
24. Malizia, E. E., & Feser, E. J. (1999). Understanding local economic development. New Brunswick, NJ: Center for Urban Policy Research.
25. Morgan, N., & Pritchard, A. (2004). Meeting the destination branding challenge. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 60-78). Oxford: Elsevier Butterworth-Heinemann.
26. Mount Vernon. (2005). George Washington's Mount Vernon Estate & Gardens. Retrieved from www.mountver non.org/index.cfm/
27. Nelson, A. C. (1993). Theories of regional development. In R. D. Bingham & R. Mier (Eds.), Theories of local economic development: Perspectives from across the disciplines (pp. 27-57). Newbury Park, CA: Sage.
28. Northern Virginia Regional Park Authority. (2004). Washington & Old Dominion Railroad Regional Park. Retrieved from www.nvrpa.org/parks/wod/index.php
29. Pike, S. (2005). Benchmarking consumer-based brand equity for an emerging destination. Travel and Tourism Research Association 36th Annual Conference Proceedings.
30. Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective and connotative perceptions. Journal of Travel Research, 42, 333-342.
31. Powers, T. (1997). Tourism marketing (2nd ed.). New York: John Wiley & Sons, Inc.
32. Reese, L. A. (1997). Do leadership structures matter in local economic development? In R. D. Bingham & R. Mier (Eds.), Dilemmas of urban economic development: Issues in theory and practice (pp. 224-240). Thousand Oaks, CA: Sage Publications.
33. Reich, A. Z. (1999). Positioning of tourist destinations. Champaign, IL: Sagamore Publishing.
34. Rein, L. (2004, March 14). Doubled hotel tax fuels Fair-fax's tourism pitch. The Washington Post,p.C4.
35. Russo, A. P. (2002). The "vicious circle" of tourism development in heritage cities. Annals of Tourism Research, 29(1), 165-182.
36. Ryan, C., & Zahra, A. (2004). The political challenge: The case of New Zealand's tourism organizations. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 79-110). Oxford: Elsevier Butterworth-Heinemann.
37. Silverman, E. (2005, June 6). Crystal City attempts to change for the better. The Washington Post,p.D1.
38. Smith, M. F. (2004). Brand Philadelphia: The power of spotlight events. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding: Creating the unique destination proposition (2nd ed., pp. 261-278). Oxford: Elsevier Butterworth-Heinemann.
39. Smithsonian Institution. (2004). National Air and Space Museum: Steven F. Udvar-Hazy Center. Retrieved from http://www.nasm.si.edu/museum/udvarhazy/
40. U.S. Census Bureau. (2004). Table C1. Median household income by county. Retrieved from www.census.gov/ hhes/www/income/histinc/county/county1.html
41. Virginia Tourism Corporation. (2004). Shopping and sites packages. Retrieved from www.virginia.org