Branding a state from features to positioning: Making it simple?

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 217-226

  Nickerson, Norma P ^a   Moisey, R Neil ^b  

^a UNIVERSITY OF MONTANA   (United States)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Branding; Destination specific icons; Features; Market clusters; Positioning

Indexed keywords

EID: 0000721767     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500302     Document Type: Article

References (0)