Destination branding and the role of the stakeholders: The case of New Zealand

Journal of Vacation Marketing

Volumn 9, Issue 3, 2003, Pages 285-299

  Morgan, Nigel J ^a   Pritchard, Annette ^a   Piggott, Rachel ^b  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

destination branding; New Zealand; stakeholders; the weba; tourism

Indexed keywords

EID: 33745724229     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670300900307     Document Type: Article

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