Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 5-20

  Sasser, Sheila L ^a   Koslow, Scott ^b  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349106859     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370401     Document Type: Article

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