How do advertising creative directors perceive research?

International Journal of Advertising

Volumn 25, Issue 3, 2006, Pages 361-380

  Chong, Mark ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

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EID: 59349101673     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072974     Document Type: Article

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