Creativity and memory effects recall, recognition, and an exploration of nontraditional media

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 85-94

  Baack, Daniel W ^a   Wilson, Rick T ^b   Till, Brian D ^c  

^a BALL STATE UNIVERSITY   (United States)

^b HOFSTRA UNIVERSITY   (United States)

^c SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349087899     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370407     Document Type: Article

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