Finding the keys to creativity in ad agencies using climate, dispersion, and size to examine award performance

Journal of Advertising

Volumn 37, Issue 4, 2008, Pages 121-130

  Verbeke, Willem ^a,b   Franses, Philip Hans ^c   Blanc, Arthur Le ^d   Van Ruiten, Nienke ^e  

^a Department of Sales and Account Management as Well as Knowledge based Marketing ^*  (Norway)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^d ACCENTURE   (United States)

^e PHILIPS RESEARCH LABORATORIES   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59349111772     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370410     Document Type: Article

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