Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: Unleashing creativity

Journal of Consumer Marketing

Volumn 25, Issue 3, 2008, Pages 183-186

  Sasser, Sheila L ^a  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Advertising; Creative thinking; Information media

Indexed keywords

EID: 43049110631     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810870680     Document Type: Article

References (18)

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