The changing architecture of advertising agencies

Marketing Science

Volumn 25, Issue 4, 2006, Pages 367-383

  Horsky, Sharon ^a  

^a INTERDISCIPLINARY CENTER HERZLIYA   (Israel)

Author keywords

Advertising agencies; Double marginalization; Media shops; Outsourcing; Unbundling

Indexed keywords

EID: 33747481690     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0198     Document Type: Article

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