What is creative to whom and why? Perceptions in advertising agencies

Journal of Advertising Research

Volumn 43, Issue 1, 2003, Pages 96-110

  Koslow, Scott ^a   Sasser, Sheila L ^b   Riordan, Edward A ^b  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644505418     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030113     Document Type: Review

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