Top-level agency creatives look at advertising creativity then and now

Journal of Advertising

Volumn 27, Issue 2, 1998, Pages 1-16

  Reid, Leonard N ^a   King, Karen Whitehill ^a   DeLorme, Denise E ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0005786814     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673549     Document Type: Article

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