The value of competition among agencies in developing ad campaigns: Revisiting gross’s model

Journal of Advertising

Volumn 25, Issue 1, 1996, Pages 51-62

  O’Connor, Gina Colarelli ^a   Willemain, Thomas R ^b   Maclachlan, James ^c  

^a NEW YORK UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542633001     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1996.10673495     Document Type: Article

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